Businesses, corporations, and designers see and think of logos in many different ways. But the best definition of a logo comes from the legendary logo designer, Saul Bass, who created AT&T, United Airlines, and many other popular logos.
A logo is a direct representation of a brand and company. Design a Logo is the most important element of a brand identity. This is what makes your brand known all over the world. And it’s also going to play a big role in promoting brand loyalty.
This puts more responsibility on the shoulders of the designer. Because the logo is a permanent part of a brand’s identity, it will appear in every letterhead, advertisement, business card, flyer, poster, and all other important business documents.
Why Do You Need a Logo?
The logo is the most important element of a brand identity. If you look at any successful brand in the world, you know it right away. Will be seen, For example, take a look at the logo below and see if you can name brands just by looking at those useless pictures.
Isn’t it amazing that a simple glimpse of an example is enough to help you identify a brand and the product behind it? How powerful a logo can be?
That’s why every business and brand needs a logo. Make your company recognizable in every, every country and all cultures to make your brand clear, to differentiate your business from the competition.
What Makes a Good Logo?
The logo will represent the company and its mission. This should be carefully planned. However, this does not mean that your logo should be geometrically correct. Sometimes, some flaws can make your logo more unique and authentic.
For example, the new Google logo is geometrically incorrect, but it is part of what makes the brand so unique.
A good logo should be unique and contrast the logo design of different worlds. It should use colors related to its brand. It has to be related to the company. And, more importantly, it needs to be easily distinguished.
What Does A Logo Design Cost?
Like every other industry, you can get logos designed at different prices. If you don’t care about the quality of the logo, you can hire a designer on a platform like Fiverr’s so that the logo can be designed for only $ 5.
There are many online tools for designing logos at affordable prices. You can grab a pre-made logo template for around $20. Or you can hire a freelance designer.
Logo Formats & Specifications
There is a debate around the definition of logo design. While some think that the logo should be geometrically correct, others think that the logo should be more creative and unique.
Google’s strategy is a good deal. You can create a unique logo design while maintaining geometric accuracy using appropriate measurements in the design. This makes it easy to reproduce the logo.
The formats of the logo are also discussed here.
JPG Format: Best for print purposes such as letterheads and brochures
PNG format: Perfect for online purposes such as social media and websites
SVG format: Great for websites, web apps, and responsive interface
TIFF format: A high-quality non-compressed file for print design.
PDF format: Perfect for print design.
Adobe Illustrator format: A customizable vector file of the design.
EPS Format: Editable vector files that work with multiple vector editing apps.
Today, a logo needs to be compatible with both print and digital usage. You can’t just design a logo in any vector design software and save it any format. You also need to consider other uses of the logo.
Does Free Logo Design Exist?
Whenever we have to spend money on something we always try to find a free alternative. Of course, you can also get the logo designed for free.
There are many free online logo generator tools that you can use to create a simple logo instantly. Can use you can also download free logo templates to customize and create logos for a variety of businesses in a matter of minutes.
Keep in mind, these free tools and templates are used by thousands of other businesses. Chances are you’ll end up with a logo design like any other dubious business logo.
Don’t be cheap Even if you’re using a template, or a logo builder, spending a few dollars on the premium version will pay off in the long run.
IF you want more read about free design resources which is very impotent for a good graphic designer than read my Graphic design resource blog.