Spread the knowledge

So do you need a “logo design brief” to get information from your customers?

Here is a simple step-by-step question that you can easily ask to find relevant details before designing a logo. This will save you time and help you design customized logos to suit your client’s needs.

What is a logo design brief and why it is important?

Basically, the logo design brief is a form that you share with your customers and customers so that information can be recorded to design the logo according to their needs. If it is informational, comprehensive and point-of-view, then it will be easier for designers to do their job.

This is a professional way to record all the details before starting the logo design.

I have heard from many new designers because they are working hard to design logos for their customers but in the end, the client is not happy because the design does not suit their needs. If you are facing the same situation then you will need a professionally designed logo design brief. This will guide your logo process to run smoothly in order to proceed properly.

For every designer, a well-crafted logo brief is essential to incorporate into their business.

Main Information about Business

It is important to understand client / customer business information before starting designing. That way, you can easily analyze their business type, competitors, and details about them to create a distinctive logo that stands out from the crowd.

  • Ask for brief information about the business.
  • Business name that will appear on the logo
  • Tagline

Define Logo Type

It will explain the nature of the logo as the logo will execute. There are many different types of logo designs so it is advisable to ask about the specific type according to your client’s interest.

For this, first, ask about the logo theme:

  • Masculine
  • Feminine
  • Semi Feminine

Ask about the logo design type:

  • Emblem
  • Abstract
  • Iconic
  • Lettermark
  • Mascot
  • Vintage / Retro
  • Badge
  • Monogram

Ask about logo tone:

  • Playful
  • Embellishing
  • Artistic
  • Minimalist
  • Modern
  • Luxurious
  • Mature
  • Youthful

Trust me; the information above will really help you create a perfect piece logo that easily matches your client’s needs.

Ask About Design Inspiration

Many times customers have imagined their own logo design so it’s a good idea to ask about their design inspiration. This will give a clear cut idea to the design.

In my 3 year career, I work on fiverr.com, I have met a lot of clients who knew about my logo but were unable to design it so they give you a complete picture of what the design looks like the final product. Will look like It is important to read their minds before starting their work. Sometimes people are obsessed with some famous designs but they want the same with a unique style so check them out with yourself.

Know Color Preference

It is also important to know the colors to create the desired design.

Check this out:

  • Logo Favorite colors need to be added to the logo design
  • Also, check the color combination
  • Preferred Font

Also, he recommended knowing the preferred font. This will help you to create a clear design image based on the preferred font.

As the trend of handwriting and calligraphy logos is on the rise, ask for details of length fonts to manage your budget and time.

Ask About Target Audience & Demographics

Being global or local, it is recommended to know the target audience and demographic information of the business. That way, you can create a logo to suit specific needs. For example; If you are designing a logo for a makeup salon in New York, you can easily target customers to make designing easier.

Number of Concepts and Design Revisions

Another important part is to mention and discuss the number of ideas you will design and review. That way, designers can easily manage their time and effort within a budget.

Don’t Forget Timing & Budget

Here the designer needs to share information about time and budget. Make sure there is no hidden value otherwise it will create controversy. It is best to mention everything before starting the project.

  • How long will it take you to design a logo?
  • Specify the time and date for delivery.
  • If it applies, share a fixed amount of money or per hour.
  • Also, if the cost of the review applies, share it.
  • Avoid hidden prices.

Focus on Simple Logo Brief

This is the simplest and most comprehensive form of logo design brief that you can share with your clients and customers to get the details of the target before starting your logo design process.

Try to simplify and otherwise it will frustrate and annoy your customers.

What Is A Logo Template? Why We Use Logo Templates?

Top Skills Required For Being A Successful Logo Designer

5 Most Popular Style of Logo design, Which One is Beter for You?

Different Types of Logos: Which is Right for Your Business?

10+ Best Flyer Mockup Templates (Free and Premium)