The logo is the most important element of a brand identity. In this blog, I discuss things must know before designing a logo. Your logo will represent the company and its mission. This should be carefully planned. If you look at any successful brand in the world, you know it right away.
Before you get into the lucrative nature of logo design, here are some things to know before designing a logo.
Research and analyze business needs and goals
Before designing a logo, you should do extensive research on business goals. One such method is through a brand question mark or discovery call. The brand concept you create should reflect the brand’s ethics and goals.
Consider making your logo in black and white first
Choosing the right color palette at the beginning of a project can be overwhelming for designers and clients, as the possibilities for choosing certain colors are endless. For this reason, it may be beneficial to design black and white at the beginning of the project and then change the color. See here for color psychology in branding as a beginner you can also take some help from adobe color.com here you find different color plates that already made by expert designers.
Scalability is important
Unlike many other types of designs, logo design is something that can be used anywhere and everywhere. It can be widely printed on a large board or on a small worn screen in a smart watch app.
Keep this in mind before you start designing your logo. Your logo needs to be scalable for different sizes. For starters, make your design a vector.
Minimalist is never out of style
Imagine being able to print a logo with such detail in a small size. Like hiding a logo on a pen or a small product label. This will definitely make these small details blurry and difficult to note.
Especially in the modern age and age that is ruled by small mobile screens, you should always consider using a minimal logo design that is clearly visible regardless of its size.
Starbucks even started with an intricate logo design. And the company has recently improved the logo without text and with only two colors.
Aims for a simple, clean, and less sophisticated design to make your logo more practical and efficient.
Following the previous approach, you should also avoid using effects in your own logo to transform it into different symbols.
For example, it is possible to print your logo in black and white on documents and newspapers. Effects like shadows and inclinations never pass in such cases.
This is especially important when choosing colors. Ask yourself, does your logo look so unique and recognizable without the black and white colors and effects?
Get creative but follow the standards
Logo design is one of the niche places in the design industry where designers are encouraged to be creative and think outside the box. However, you must also know the limits to maintain your creativity.
In order to design a professional and practical logo there, you have to follow some standards and rules. Like creating a logo that represents the brand in the long run. And design a logo that resonates with the target audience.
Try your logo on different mediums
Although scalability plays a big role in the success of the desired logo, you should also make sure to test yourself on different mediums. The logo on the business card or pamphlet will look different from the one on the website.
Since there is a big difference between desktop, mobile, and print-based platforms, check its appearance on your website, mobile, printed packaging, and other marketing collateral. It doesn’t matter what the logo looks like: digital, printed, or even as an app or Facebook.