Different types of logos are used by different brands and businesses. It changes from one industry to another industry. In general, there are 5 main types of logos.
Depending on what type of business you have, you can choose one of these categories to create your own logo. To understand how these logos work in different industries. In this blog, I discuss different types of logos.
But first, what is a logo?
A logo is a direct representation of a brand and company. This is what makes your brand known all over the world. And it’s also going to play a big role in promoting brand loyalty you can learn more about logo design my other blog.
Types of logos:
The Symbols (or pictorial) is one of the most common logos used by major brands and corporations. The logo features an icon or icon with a custom design. Like the half-eaten apple logo, it’s the kind of logo that brands easily use to represent their bold ideas.
Nike, Apple, Audi, Mercedes, Benz are some of the best examples of the logo. Such logos are perfect for big international brands because the logo is easily recognizable without any language barriers.
A wordmark logo is a type of logo that uses a clear word or name as the logo. Use this type of logo if you are creating a new brand and want to be easily identified.
In most cases, you will need to use a unique font to design your own wordmark logo. Most companies that use wordmark logos, such as Coca-Cola, Google, Visa, eBay, and Facebook, have developed unique fonts for logos.
The letter mark logo is exactly the same as the wordmark logo. However, the letter mark logo is rare. Most of the time, the letter mark logo is created by using the company’s digital name and combining them into a unique logo design.
For example, NASA, Chanel, IBM, all use the letter mark logo. The font you use for the lettermark logo is important, but it doesn’t have to be as unique to your brand as the wordmark logo. If you can think outside the box, you can use a simple font and still create a letter mark logo.
Lettermark logos are used to simplify and remember company names that are long or hard to use.
You can also create a logo by combining two other types of logos.when you design your logo with a combination of two logotypes than logotype is called combination.
For example, you can combine a logo with a wordmark to create unique logos such as Adidas, Pepsi, and Burger King. Or, you can combine a letter symbol with a symbol or a symbol, such as Warner Bros., HBO, and LG.
These types of logos are mainly used by established brands to take branding to the next level and make it easier to use in various promotional materials.
For example, PayPal recently introduced a new logo because its Wordmark logo was difficult to use on various platforms such as mobile apps. So the company created a simple logo with a combination of lettermark and wordmark.
As soon as it sounds, a logo is logo design with a more sophisticated design that takes the brand to a shield or a ledge-like badge. Harley-Davidson, Starbucks, NFL, and BMW are examples of logo designs.
These logos are used by companies to draw their attention to attitudes and quality. Of course, these logos are also quite difficult to copy so it will be unique to your brand.
The only downside to the logo is that it can be difficult to use in small brand assets when it is as small as a business card.
Other Logo Types
There are many other types of logos that you can use to design a unique or creative logo.
For example, the mascot logo is another type of logo design. Like the mascot used by Android, KFC Colonel, and Mail Champ Monkey Mascot logos are great for businesses with creative and user-friendly brand identities, especially those that target children.